Partner Profile

Lucia Ancona Lopez de Magalhães Dias

Magalhães e Dias Advocacia


LL 250


Lucia Ancona Lopez de Magalhães Dias represents multinational clients in highly complex cases concerning both consumer law and regulatory matters. With over 15 years of experience in the field, she has been constantly engaged in the assessment of advertising campaigns, promotions, children's advertising, labelling, electronic commerce, several safety recall procedures, and individual and collective compensation claims, as well as in a variety of complex regulatory affairs. Ms Magalhães Dias is acknowledged by her clients not only for her fine treatment and remarkable attention, but also for her outstanding academic background and involvement in distinguished consumer associations to discuss public policies on consumer law. She figures as a former director of Consumer Relations at IBRAC (2010–2013) and is currently director of Brasilcon (Consumer Law and Policy Institute). She teaches as visiting professor at prestigious schools and acts as an important Author of several publications on consumer law (eg, Publicidade e Direito ('Advertising and the Law')), which is regularly referenced by the courts in cases involving advertising and unfair competition.

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