Partner profile

Jorge de los Ríos

Posse Herrera Ruiz


LL 250


Jorge De Los Ríos is a partner at Posse Herrera Ruiz. His practice focuses on competition law, consumer protection, unfair competition litigation, data protection and compliance. He has great experience advising on regulatory matters related to food, alcohol, pharmaceuticals, tobaco, cosmetics and personal care and home care industries. He has advised multinational and domestic companies in multiple cases of merger control in Colombia and in the global context, and has participated in some of the most relevant cartel investigations in Colombia.

He has worked as global competition counsel at Unilever in matters related to business concentrations, compliance, anticompetitive conducts and private enforcement. In parallel, he has been a professor of competition law at Pontificia Universidad Javeriana and at Universidad Eafit in Medellin, and on several occasions he has lectured on competition law in posgraduate programmes in different universities in Colombia. Jorge is often invited as an expert to specialist antitrust events in Colombia and abroad, and is a member of the Centro de Estudios de Derecho de la Competencia (CEDE) of the Pontificia Universidad Javeriana and a founder member of the Colombian Association of Competition Law ACDC.

Jorge is the author of various specialist publications in competition law. He holds a JD from the Pontificia Universidad Javeriana, a master’s from Robert Schuman University, and a postgraduate degree from King's College London. His native language is Spanish and he is fluent in English and French.

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