Partner Profile

Bernardo Herrerías Franco

Hogan Lovells (Mexico)

Mexico

LL 250

Biography

Bernardo Herrerias has led the firm's Mexico intellectual property (IP) practice group since 2007. Clients look to Bernardo for help with patents, trademarks, copyrights, litigation and other IP-related matters, including confidential information. He provides counselling and enforcement of IP rights for clients, leveraging an active synergy with Customs, the Patent and Trademark Office, the Office of the Attorney General and other IP-related authorities.

Bernardo, who joined the firm over 30 years ago, represents Mexican and foreign clients in the maintenance of their IP portfolios. He has participated in the revision and amendments of draft reforms to IP law before the Mexican Congress and IP authorities, both representing clients and as a member of IP associations. For the past seven years, Bernardo has served on the board of the Mexican Association for the Protection of Intellectual Property, and was president from 2014 to 2016. Some of the markets he serves include pharmaceuticals, consumer goods, beauty, technology, computer, music, publishing, and food and beverages. 

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