Madrona Advogados has quietly, but efficiently, gone about its expansion since its launch seven years ago and deserves credit for such a feat. A proven transactional powerhouse, this firm has won a seat on some of the most important and relevant corporate, capital markets and finance work on offer in Brazil. The firm aligns itself with the market trends, ensuring that it evolves with the demand for practice areas.
Growth such as that seen at Madrona must be balanced with sustainability. It is as committed to retaining its talent as it is to ensure that its practice groups are well-stocked with talent. The firm scored a coup in the last year when it hired five partners across its corporate and M&A, competition, litigation and tax teams, including a partner from Veirano Advogados. A year prior, Madrona absorbed a local tax boutique and appointed its founder as a partner, an experienced lawyer who had advised Brazil’s Ministry of Culture and Ministry of Justice on tax and public law matters as well as preventing data piracy. Intellectual property expertise contributes substantial value to the firm’s impressive list of clients in the digital and technology sector.
The firm puts its partnership to effective use by working with high-ticket clients and on landmark deals. Madrona’s transactional prowess is evident in the clientele that the firm has attracted in recent years, an impressive sample study into how the firm has evolved from advising on middle-market transactions to top-tier matters. One such example is its advice to US Brazilian mining giant Vale as the company sold manganese and iron ore mines to J&F Investimentos for US$1.2 billion. The firm also featured in the US$21 billion merger of Brazilian health insurance companies Hapvida and Notre Dame, the country’s largest corporate tie-up in more than a decade. It managed M&A matters for Hapvida in the deal.
Its transactional reach is accompanied by administrative and tax expertise – the outcome of its appointment with the consultancy firm Deloitte. The global group gave Madrona the advice to become a more full-service outfit, and the law firm has executed that action plan expertly, gaining a solid name for itself.
Lawyers at the firm are extremely hard working and take on client matters with serious attention to detail. Madrona’s team are prepared to attend personally to urgent and last-minute queries as soon as they arise, while this firm’s loyal client base also benefits from flexibility on fees. Madrona approaches each client case with an understanding that not everything is clear-cut. If a deal does not reach closing or encounters specific difficulties, the firm is open to negotiating certain pricing options.
The partnership benefits from a competitive compensation system that rewards its lawyers generously, while the practitioners can map out their careers at the firm with a solid talent programme. With the latest technology and software at their fingertips, Madrona’s legal team can provide on-the-go and round-the-clock advice. The group takes diversity seriously too and has introduced a committee to promote equality within the firm. Meanwhile, a dedicated HR specialist is tasked with focusing on sustainable development at the firm as well as embedding a culture of transparency, open communication and collaboration between staff members.