2021 Latin Lawyer Elite firm
Creel, García-Cuéllar, Aiza y Enríquez, SC is a market-leading full-service firm. It combines transactional excellence with a deep bench across multiple practice areas, fielding specialist teams across a broad spectrum of legal disciplines. Creel García-Cuéllar prides itself on applying innovative thinking to its legal counsel. With Mexico facing the challenge of a public health emergency accompanied by a deepening recession, such creativity and the ability to make deals happen no matter the circumstances have served to fortify this firm’s leading position.
Despite being able to work on a high volume of transactions in testing times, Creel García-Cuéllar recognises the importance of investing in countercyclical practices, this has proven to be prescient given the severity of the economic downturn caused by the covid 19 pandemic. Over the years, the firm has made concerted efforts to broaden its core service offering beyond the transactional fields its name is synonymous with. Today, it has respectable, specialised practice areas such as insurance, antitrust and real estate. In 2020 it reported a sharp increase in workload in the labour and restructuring areas, and also reported high activity levels in the tax and arbitration areas. It has strengthened these through considered lateral hires and has continued to pursue this policy in 2021, hiring an esteemed name partner from a fellow Latin Lawyer 250 firm. The new hire not only bolsters the restructuring and insolvency practice group but will also add disputes and transactional expertise.
At the helm of this firm are forward-thinking, knowledgeable and committed leaders who are determined to build a long-lasting institution. Among the most – if not the most – important of the firm’s management objectives is recruitment, onboarding and training. The firm has been ambitious in the latter through its investments in soft skills training (a programme that was developed alongside an external consultant), something lots of younger lawyers cry out for but not many firms deliver on. More evidence of this firm’s embrace of institutionalisation lies in sustained investment in IT; it is now poised to add a new customer relationship management (CRM) system.
The firm’s leaders favour an open, dynamic working environment, and have made efforts to preserve this even with the transition to working from home. During the covid-19 pandemic, the firm has focused on the well-being of its staff, offering virtual cooking lessons and therapy sessions to boost morale in these difficult times. Strategy exercises have also been broadened to include associates and partners: all lawyers have been involved in recent strengths weaknesses opportunities threats (SWOT) exercises.
Many lawyers here have LLMs from the world’s finest law schools and have worked in elite international law firms, giving the service style here a decidedly international feel.
Such attention to running the firm certainly gives the firm an edge over rivals, but, ultimately, it is the quality of legal services that matters most to clients. Here, Creel García-Cuéllar also excels and lawyers receive a high level of positive feedback during our research. The firm’s diverse expertise, responsiveness and dedication of its lawyers are praised by multiple clients.
Creel García-Cuéllar is headquartered in Mexico City and there is a second office in Monterrey.
The executive committee, formed of three partners: Carlos Aiza, Jean Michel Enríquez and Luis Gerardo García, will reach the end of its 3-year term at the end of 2021, at this point, an election will take place.