Baker McKenzie’s offering in Colombia has an international profile that singles it out from its local competitors. The long-established Colombian arm of the firm impresses with a star-studded roster of global clients which regularly enlist the firm’s transactional expertise for high-powered cross-border work.
In Colombia though, the firm is a stand-alone success. A stellar reputation for personalised service and quick response time has propelled it to an enviable position in the Colombian market. Baker McKenzie receives effusive praise from satisfied clients, who are impressed by the availability and responsiveness of the lawyers here. They are also impressed by the level of partner involvement and the clarity of the advice offered.
In addition to its transactional prowess, Baker McKenzie also packs a punch when it comes to antitrust, intellectual property, labour, energy, disputes and tax. The latter practice group was bolstered in 2022 by the hire of a partner from Posse Herrera Ruiz. Nevertheless, its talents really come to the fore in corporate and M&A work.
With a wealth of opportunities at its doorstep, Baker McKenzie is selective when it comes to choosing which transactions it allows through the threshold. High profitability at the firm can be attributed to its choice of the most rewarding deals on the market, and its fees reflect the quality of the service provided.
Attention to clients remains high on the firm’s list of goals. AI-assisted technology remains in place to ensure physical distance from clients does not equate to fragmented relationships. With this level of attentiveness (and sophisticated legal advice) the firm can retain clients such as Braskem, Shell, Orbia (formerly Mexichem), Empresas Públicas de Medellín (EPM), Rappi and BBVA subsidiaries.
Diversity and inclusion are just as paramount to the Colombian firm as they are to Baker McKenzie globally. The firm has set global targets to reach a 40:40:20 split by 2025; ensuring 40% of its workforce are women, 40% are men while the remaining 20% are split between male, female and non-binary staff. Baker McKenzie is also committed to employing members from a wide-ranging mix of backgrounds and ensuring that the top positions are filled by staff members that reflect the diverse make-up of the region. Baker McKenzie is aware there is still a lot to be done on this front, but it is busy instilling a proactive diversity programme as one among many strides towards change.
Baker McKenzie knows who its competitors are, and its exclusive international brand easily allows the firm to fight its corner as healthy rivalry grows. As international players increasingly set their gaze towards Colombia’s growing potential, this is one experienced network of lawyers that knows how to maintain its position in the top ranks.
Given Baker McKenzie’s impressive worldwide presence, it should be no surprise that its footprint reaches far and wide across Latin America; it has 15 offices in seven Latin American countries. Its Colombian offering is helmed from Bogotá, while the firm counts offices across the capital cities of Argentina, Chile and Peru. Meanwhile, its reach in Mexico stretches across an impressive five offices. It also has an office in Caracas, Venezuela. Baker McKenzie’s cooperation agreement with Trench Rossi Watanabe in Brazil serves clients from Brasília, Porto Alegre, Rio de Janeiro and São Paulo.