Partner in the consumer relations area at Braga Nascimento e Zilio Advogados Associados (BNZ). BNZ is a full-service law firm with more than 30 years of experience in Brazil. Mrs Meira has more than 15 years of experience in consumer relations and product or service liability and civil litigation (prevention and conflict resolution), recall, as well data protection, especially in the automotive, pharmaceutical and cosmetics sector, just as in the financial services area and indemnity insurance. She has extensive experience in the analysis of advertising campaigns and performance with the Brazilian advertising self-regulation body (CONAR). Doctorate in common and collective rights from Pontifical Catholic University of São Paulo (PUC/SP) with the subject of her thesis being ‘Inherent Risk and Appropriate Information excluding in the Consumer Defence Code’ (2016), master’s in common and collective rights from Pontifical Catholic University of São Paulo (PUC/SP) with the subject of her thesis “Digital Marketing and the Consumer Protection” (2009), postgraduate in consumer relations law from Pontifical Catholic University of São Paulo (PUC/SP), 2003. Professor of consumer relations law on the postgraduate programme at PUC/SP (COGEAE) and other education institutions. President of ABRAREC (Brazilian Association of the Company/Customer Relationship). Member of the BRASILCON (Institute of Policy and Consumer Law). Adviser to IBRAC (Brazilian Institute of Studies of Competition, Consumption and International Trade). Coordinator and author of the book Comments on the Consumer Defence Code published by Verbatim Publisher, and author of several legal articles. During her constant study and improvement on the subject for her career, she has achieved results for large companies in defence of their interests regarding the Consumer Relations Law, showing extensive knowledge in judicial and administrative lawsuits and their impact on the company’s business. She also focuses on consulting services and legal opinions to assist the decision-makers about suppliers and manufacturers regarding products and services placed on market. In addition, she assists large companies and major business executives to understand the Consumer Relations Law to adjust the application of Brazilian’s legislation, to reduce contingencies and liabilities. Mrs Meira is recognised as one of the 500 most admired lawyers in Brazil by Análise Advocacia 500.