Pioneers of change

Acknowledging that innovation is a game-changer is one thing, but knowing how to build a culture which sets innovation at its heart is quite another. LACCA speaks to Jacobo Cohen Imach, senior vice president and head of MercadoLibre’s legal department, winners of this year’s Regional Team of the Year Award, about the team’s strategies to ensure efficiency, how they helped pioneer the way for e-commerce in the region and why it is important to be creative in a rapidly changing industry.

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