José Eduardo is a partner in BMA, has broad experience in consultancy involving IP, copyright, transactional contracts, advertising law and data privacy.
His practice involves advising on protection and exploitation of IP rights in a diverse range of sectors, including media, luxury goods and technology. José Eduardo has solid expertise in trademark prosecution, advertising clearance and disputes (CONAR), as well as assisting copyright, advertising and trademark litigation.
José Eduardo leads the IP team in the São Paulo office and for the past years has focused his practice in transactional IP, technology and data protection aspects of corporate transactions, and assisting clients to be compliant with data privacy regulation. He is also a member of the firm’s Digital Law and New Technologies group, focusing on data privacy.