When disaster strikes, it pays to be prepared

A crisis can come in many forms, an environmental disaster, a public relations scandal or a whistleblower shedding light on wrongdoing, and the situation can quickly get out of control if a company is not prepared. Panellists at LACCA’s regional meeting in Miami discussed why a crisis management plan is vital for all companies and highlighted how a major event can also be an opportunity to make positive changes in the business.


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